How Analyzing Your Competitors Website
1. Competitor Keyword Analysis: The objective in the first step is to determine what types of keywords your competition is targeting throughout their site. Keyword competitor analysis includes looking at the title tags of each of your competitor’s main website pages including their Home Page, Main Product Pages and About Us Page. Don’t forget to consider the order which the keywords are listed. Keywords your competitors place towards the beginning of the tag are likely considered more valuable or important. Once you have done this for all your competitors compile a spreadsheet of all the “important” keywords used by your competitors. Add in a column for Search Volume and Competition using a tool such as Word-tracker or AdWords Keyword Tool. Remember that keywords with high search volume and lower competition are more attractive than low search volume, high competition keywords. Can you identify any keywords your competitors are overlooking the importance of based...